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CMOs, Here’s What The CIO Wants To Hear From You
In the foreword to my book Big Data Marketing, Tom Davenport didn’t mince words. “Whenever I meet CMOs who don’t work closely with their companies’ CIOs, I consider shorting their stock,” he wrote. “I...
View ArticleThe 5 Most Important Questions Every Marketer Should Ask Themselves About...
In a compelling new video series for marketers just released by Teradata, the analytic data platforms, marketing applications and services company, the company’s CMO for Marketing Applications and...
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Ability to Control Brands is Slipping Through Our Hands
As marketers, CMOs, and brand-builders are seeking new models to interact with consumers in the digital age, they are simultaneously losing direct control. We’re experiencing a loss of brand control...
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How Data-Driven Marketing Makes Your Company More Agile
Forrester defines business agility as “the quality that allows an enterprise to embrace market and operational changes as a matter of routine.” Of course, for marketers, the concept is nothing new....
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We Did It And You Can, Too: Use Our New Study With Forbes Insights To Help...
On July 15, Teradata and Forbes Insights published a research paper and infographic that address issues related to breaking down silos in marketing organizations. Sitting here at my desk, I have the...
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Use data as a wrecking ball: Tear down marketing silos with a single focus on...
I live and work in Indiana, a state rich with both high-tech and agribusiness, so believe me, I understand the value of silos . . . for farming, that is. Corporate silos are another matter entirely....
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Tough Love For The C-Suite: Marketing IS The Business
When the famous French philosopher Voltaire wrote, “With great power comes great responsibility,” he wasn’t thinking about the C-suite. But his words certainly apply there. While all the top executive...
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Big Data Marketing In Southeast Asia
Big data knows no boundaries. It transcends geography, industry and departments. Big data is now everywhere, and every company, large or small, here or there, is wrestling with it. Today, let’s take a...
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Breaking Down Marketing Silos: A LOOK BEHIND THE RESEARCH
What are marketing silos? Why do they exist and what can you do to prevent them from reducing efficiency in your business? Forbes Insights teamed with Teradata Marketing Applications to explore how...
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Got a Few Screws Loose? Three Toolkits To Help You Become A Data-Driven Leader
“Knowledge is power.” That old adage applies to any type of work, whether you’re a carpenter, a seamstress, a surgeon or a marketer. However, now that new products are being introduced and adopted...
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You Need It, We’ve Got It: Advancements In The Teradata Integrated Marketing...
Last month, Teradata released new research showing that the debate about how to approach the modern consumer is over. Our data reveals that today’s marketers fully recognize the need for data-driven,...
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CMOs: Here’s The Toolkit You Need To Shape Your Data-Driven Marketing Strategy
The role of the CMO continues to evolve in tandem with the speed of innovation in marketing technology. In other words, as the landscape changes, so does the job description. Today, there are more...
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What Does Successful Data-Driven Customer Engagement Really Look Like?
“Data-driven.” At the Teradata 2014 Partners Conference last month, that word was everywhere. “Data-driven” was used to describe successful companies… and effective marketing campaigns… and compelling...
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Maximize Owned Presence and Paid Opportunities on Social Media: Facebook,...
A question: What is your goal, as an employee or team member, at your company? What is your duty, as a marketer, on a global scale? Where do those two intertwine, and how best to serve each calling?...
View ArticleRetail Now And Where It’s Headed: Reflections On #NRF15
I’m now home from NRF’s 104th (!) Annual Convention, and even though it’s been only a few days since I left Manhattan, my thoughts are still swirling with all things retail. NRF’s yearly event is...
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The Most Important Resolution Marketers Must Make (And Keep) In 2015
Studies show that by right around now, the end of January, most people have given up on their New Year’s resolutions, and I suppose that’s no surprise. We all know that accomplishing a goal is much...
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A CMO’s Reflections On Apple Watch
I can’t believe it’s already been five years since I wrote about the iPad’s potential to transform marketing. Is the Apple Watch that same kind of disruptive technology? On the one hand, the Apple...
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The Four Essential Truths Of Real-Time Customer Engagement: The Fourth Truth
DELIVER. At this point in our story, we have a connected consumer “damsel in distress” (or “damsel that wants this dress”) interacting with a real-time engagement channel. You know who she is and what...
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The New Romantic Era In Business And Tech
This post is by guest blogger Jenne Barbour who leads marketing strategy for Teradata Marketing Applications. One of Direct Marketing News’ 40 Under 40 for 2014, she drives evangelism of individualized...
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Your Fear Of Collaboration Is Bad for Business
Silos in business persist in large part for one reason: the people in each function —marketing, finance, IT and so on — believe the people in the other functions don’t understand what they do. I...
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